Bring InfoArbitrage Back

Roger Ehrenberg wrote a revealing post yesterday about his waning interest in blogging.  He listed a myriad of reasons — from his inablity to be heard in Washington to the amount of time it takes to teach two sons to pitch.  While I understand (I coached baseball and am stepping up to Pop Warner Football in the fall),  I quickly wrote him that I would be crushed if Fred Wilson stopped writing and that I was not happy he had abandoned us during what I have worried was a confusing economic recovery  I missed his insights on the economy and realized Roger was influencing how I think about my professional life and AnyClip’s business model.

Look, Roger has a massive portfolio and no partners.  He’s busy.  But the reality is this community of blogger/writers in New York Fred, Roger, Steven Johnson, Jeff Jarvis , and Paul Graham ( honorary New Yorker even though he might be offended) are part of a select  circle of intellectuals that are knitting together our internet culture with politics, economics, culture, media studies and a variety of other disciplines. Hardcore, Hardworking tech intellectuals  Mike Arrington and Om Malik just don’t do these things as well and that hasn’t been their role.

Roger plays a vital role in this ecosystem and it weakens without his contribution.  I feel bad that I didn’t write him to ask what was up, but I’m sure glad he posted on it.  I wish I had a twitter petition tool right now to circulate and motivate him, but in the absence of that go to his blog or twitter  him and tell him what you think.

The Hangover, AnyClip and the Clip Window

I laughed my face off last night.

Several times a  year  a high-quality comdedy cuts through the media fragmentation and captures enough momentum through word-of mouth to create a big audience at the boxoffice. You know what I’m talking about:  Last year it was Superbad,  The Hangover is that movie right now.  Paul Blart:  Mall Cop got there earlier this year, Superbad in 2007 and Wedding Crashers in 2005 are other excellent exmaples.

The Hangover is that movie right now.  And there are numerous moments I want to watch again from last night’s screening.  When I cruise around the Internet I can find various versions of the Electronic Promotional Kit on YouTube or Apple Trailers.  But I cannot find the “stungun scene” or the various tigers scenes.  or if I search Mike Tyson the results take me to YouTube’s Hangover page and a link to a trailer.

Even the clip above doesn’t give me what I want.  I wanted to watch Ed Helms’ at the piano, but instead the marketers recut the scene for promotional purposes.  Actually I enjoyed the clip, but it’s not what I wanted.

Why do we have to wait for the DVD window (which is months and months later) to relive these hilarious moments?  The answer is simple.  That’s the way it always has been.  Meanwhile the Hangover was so funny that I would buy several scenes right now just to watch them again.  Especially if they aren’t different versions of the marketing materials that are meant to drive you to theaters.

Clips allow you to relive moments.  The EPKs that studio marketers create are designed to put “butts in seats” as they say in Hollywood.

Theatrical Release is a first time experience.  DVDs cater to second timers and potential first timers.  The marketers are torn.  But at AnyClip we are the “reliving experience.”

Entrepreneurial Lessons from David Ben Gurion

Three weeks ago, I visited David Ben Gurion’s grave.  Ben Gurion, Israel’s first Prime Minister, chose to be buried near his retirement home on S’de Boker, a kibbutz in the Negev  — a beautiful, desolate endless stretch of rocky hills and sand.  His final resting place overlooks a Grand Canyonesque valley facing a great expanse of the rocky desert that symbolizes the challenges of this complex region.

David ben Gurion

David ben Gurion

I was there for inspiration.This field trip, after two days of wall-to-wall meetings and big party, was the vision of one of the founders, investors, and directors of AnyClip Erel Margalit.  Erel is the founder and leader of Jerusalem Venture Partners.   He has crafted a venture firm that is so distinctive from the dozen other firms with which I’ve worked, that I’m almost feel we need a new category name.  The firm is part classic  ($780mm under management and big returns in telecommunications and semiconductors), part IdeaLab (Erel reminds one of Bill Gross’ legendary entrepreneurial restlessness), and part Ben Gurion – a determined, persistent, driven believer in all that Israel could be.

After a few months getting to know Erel, I realize now that it is no accident that he has located his firm, and, more importantly, his sprawling entrepreneurial campus in Jerusalem.   Israel’s Tel Aviv-oriented high tech community views Jerusalem the way those who are based in Palo Alto would view Bakersfield.   Only an hour by car, most of my Tel Aviv Internet friends tell me they never, ever venture to Jerusalem.

Erel runs the prominent JVP in a place that has been deeply rejected by the cosmopolitan, modern and increasingly affluent high-tech community in Israel.    But Erel has and will stay his ground.  His will to remake Jerusalem fuels his life.  He knows he can blend the ancient with the modern.  On a once broken down set of warehouses, near a defunct train station, JVP has created an incubator, office park, state of the art theater, and restaurant complex.  To see pictures of it only 5 years ago is to realize why people think Erel is “totally crazy.”

But come visit.  It’s all there and thriving.  On campus, there all kinds of interesting companies largely focused on consumer media — a category that has played a distant 4th or 5th Israel’s obsession with the telecommunications, security, and energy that generated huge returns in for JVP and other Israeli firms.  My company AnyClip sits across from Double Fusion (Second to Massive in in-game ad sales) and across from The Animation Lab –Israel’s attempt to replicate Pixar.

Erel is a maverick venture investor. He plays by a set of rules that are deeply grounded in his faith that an entrepreneur can do anything.  You can stumble and he’ll ask what’s next?  He doesn’t like to “prune his portfolio.”   David Ben Gurion created a country.   So what are you doing that’s so tough?  Erel  applies this Jobsian  faith in the invention and reinvention of companies  to the political and economic future of Jerusalem.  He sees hope where almost all see despair.  On the eve of the Israeli elections a couple of months ago, I listened to  Erel talk about his vision for Jerusalem:

I imagine a city that houses companies and office parks that are owned exactly 50/50 by Israelis and Arabs.  I see startups that sit next to each other that blend Jewish and Arab founders and are owned by a multicultural syndicate of investors.  Jerusalem will become the cultural and arts capital of new pan-regional festivals that celebrate all cultures.   Through the opening of Jerusalem, Israel will open and together with the Palestinians, it will become a gateway to the region.  Israel wil transform from the R&D center of world to it’s creative hub in close cooperation with the Palestinian inhabitants.  Diversity will be seen as a source of strength rather than weakness.  Finally, we will have  flights from Damascus and Riyadh to Jerusalem.

Each time I recount Erel’s vision of the new Jerusalem to family, friends, and colleagues they shake their head at me like he (and me for even recounting) are living in fantasy world.  Hope has been decimated for many Zionists.   Intifadas, suicide bombs, rockets falling on both sides instill despair and cultivate vitriol.  Jews pride ourselves on not falling into the cycle of hatred towards Arabs that is so morally vacuous and intellectually specious, but these past 15 years have emboldened the ignorant racists among us.   And while it’s understandable (how would you feel if your mother/brother/father/sister/wife was killed drinking coffee at a roadside café) it has created a sense of futility that betrays the ideals of Israel’s first entrepreneur.

On my journey into the Negev, I learned David Ben Gurion would not have wanted vitriol.  He craved progress.  This was a man who spoke of the importance of developing Solar Energy in the 1950’s!   He learned 9 languages because he believed he couldn’t read the great works of other cultures in the translation.   He located his Zionist ideals in a broad, compassionate view of humanity.  Erel’s own words about Ben Gurion transformed into a meditation about Jewish history that tried to put the ancient and the current into context.  There was a more nuanced presentation of why the political situation is so challenging.  But the intractability does not deter him.  Nor would it have frustrated Ben Gurion, who probably would have been excited by the prospects of flights from Damascus to Jerusalem.

As Erel spoke, I thought about how I ended up in this desert with this collection of entrepreneurs who were making semiconductors to enable high definition video on mobile phones or challenging SAP with a user-friendly ERP solution.   What made us come here?   Israel is only 60 and it’s been a relatively challenging go of it so far.  It was as if we stood at Monticello near Jefferson’s grave before the Civil War.  Who knew what would happen to the United States then?

Israel remains an entrepreneurial experiment and joining the process is intoxicating.   AnyClip, like so many startups, will attempt the theoretically impossible.  But we’ll do it with a better chance than a young David Ben Gurion had of creating a Jewish state on a tiny sliver of landed surrounded by Arabs on every side.
As one of the internet’s most thoughtful intellectuals  Fred Wilson wrote recently, “sometimes you just have to take a leap of faith.”

The AnyClip Plot

Imagine a web service where you can find every moment of every film in pristine quality.  You can search by dialogue, tag, actor, or any possible data source you can name.  You can cut any moment of less than 2 minutes and post it, send it, tweet it to anybody anywhere in the world.

You can access this service on any digital platform web, mobile, television etc.

This services allows you to relive every iconic moment you have ever experienced in your film-watching life no matter where you are.  Scenes pop into your head and you can instantly find, share, collect, distribute or any other verb you can possibly imagine.

Technical challenges abound for this service.  Extracting metadata, serving, editing and the panoply of technology elements create a thicket of problems none of which are insurmountable.

The real issue for AnyClip is that Hollywood wants to get paid and consumers (everybody thinks) want everything for free.  How do we find ways to get digital consumers to spend money for content?

Today, Fred Wilson will give a talk on disruption to arguably the most disruptive company in media history — Google.  For Fred, there are six words to consider when making a quality web service:  global, social, open, mobile, playful, intelligent.   How would the movie studios would fair under such scrutiny.

In certain ways, the movie industry is among the most zealous in the world when measured against these business values.   Global filmmaking has arrived and content is exported throughout the world.  It’s hard to think of a more playful industry and for all of the hand wringing that goes on among culture afficionados, plenty of thoughtful, intelligent, moving content originates and is developed by big movie studios.   While the studios don’t create many social services, they create much of what we talk about in social situations.  Movies are social.  Eventually the industry will figure out mobile.  They have proven their ability to adjust to new mediums many, many times.

BUT THE STUDIOS ARE NOT OPEN.    They believe that they should closely harbor what they own and get paid in advance by consumers and businesses who want to experience  or use their content.   And they absolutely disapprove of “playing” with the content.  They are playful, but only until the movies are completed and then, please, please don’t try to change or edit these works.  Openess is deeply foreign to Hollywood, but vital to the success of latest wave of Internet hits (MySpace, Twitter, and even Google) come to mind.   This tension is the opportunity for AnyClip.

I am an Internet executive, but also an aspiring filmmaker.  I want people to see my film, pay for it, and I surely don’t want consumers to steal it.  Still, I will put 100% of the content on the Web in different stages because for The Aaron Cohens to build an audience, the film and its marketing must be open, global, playful, intelligent, mobile, and, most importantly, social.   Surely, these “six words to live by” are the cost of entry for AnyClip.  We must execute on these values.

But will the studios connect and embrace this vision?

This is the narrative tension at AnyClip.

Scene One.  Take One.

The Problem of Piracy

For the past six weeks, I’ve been creating a new business plan for a platform that legally aggregates, distributes, and monetizes movie scenes.   We’re calling this new company AnyClip and you can read about it here and here.

Today YouTube is providing a  valuable service to consumers by hosting a massive number of movie clips.  Type in a line of dialogue and there’s a pretty good chance you will find the clip you want.  Sure, the quality varies, the clip length is fixed, and the scene you’re looking for might not be there, but according to our internal anaylsis YT alone is showing  1-2 billion movie clips a month.  Demand is there.  Obviously, we think this vertical on YT could be better or we wouldn’t try to do what we’re doing.  Studios make more or less nothing in revenue from YT and one executive told us they are so scared of union litigation that they escrow the trickle of legitimate revenue they receive.  I really believe YT will be AnyClip partner one day, but what really worries me is the proliferation of piracy.

Clips are  proliferated throughout the various torrent sites so it’s possible to find more or less whatever you’re looking for provided you don’t mind inconvenience or sacrificing on quality. In my anecdotal conversations in Israel, Sweden, the UK, and more recently,  United States more and more people are finding illegal downloading to be the preferred method of media consumption.

Consider the company I visited in Sweden where the employees laughed when I mentioned the idea of buying a DVD.  Or the lunch I had  in Jerusalem this week with a 30-something woman who was stunned to know I didn’t know the brand of the biggest piracy service for Israelis.  In our office and among colleagues throughout my professional life exists a rich understanding of the free content sites and services that host stolen content.

The healthy box-office numbers have obscured the deteriorating DVD revenues this Spring, but there are real problems with the movie business models as the classic revenue windows give way to the highly disruptive cocktail of globalization, broadband, piracy, and a generation of consumers who see no connection between free downloading and theft.

Recently, I spent time with a Big six Hollywood studio executive who told me that he was preparing to fight the Obama administration on Net Neutrality.  His argument was that we need government intervention to stop piracy and that TARP resources were being deployed to increase broadband access with no preferential treatment to the companies who “do the right thing.”  An investment in broadband, he argued, was an investment in piracy.

The conventional wisdom in the Internet industry is to wax rhapsodic about free and  open platforms and to be all-in supportive of net neutrality to encourage innovation.  Truthfully, this is my own belief as well.  In general, I think it’s as foolish to believe that broadband regulation will stop piracy as it is to believe anti-marijuana laws stop people from getting baked.

However,  “there’s nothing wrong with Piracy,” is morally bankrupt.    If you are excited to see Star Trek this week you should think about whether this film will make a $100mm in profit $200 or $500mm in profit.  The smaller the amount, the less Paramount will have to invest in the next film.  Unlike musicians Hollywood directors and special effects mavens cannot simply go out and tour to recoup their lost music revenue.

Consumers and Hollywood studios  are at an inflection point.    It’s vital that we find ways to create services that consumers love while simultaneously generating revenues for the people and studios who provide such magical content.

Welcoming Nate Westheimer

I’m excited to announce that Nate has joined our new company AnyClip as the VP of Product.  He has posted a great account of how he and I have come to work together and you should definitely read it here.  Nate is one of the NY tech scene’s favorite people, but I’m making a big bet on his product development skills and I’ve never been more confident.  We have our work cut out for us. Nate is taking on the Herculean task of building a platform to take new movie clips where they have never gone before.  He will need all you to contribute killer ideas.

AnyClip grew out of an Israeli company called MyHollywood which launched a proof-of-concept product called PopTok.  From the time we started talking about movie applications, Nate and I were thinking about a database of movie clips for application developers.

Imagine every movie ever made available to be clipped for legal consumption and use.    That is our dream.  We have already released our API to a few product companies and hope to see more and more products in the coming months.

At AnyClip, we will create a legal, licensable asset for developers to access. We already have signed agreements with Paramount, Universal, Warner Bros and are close to a slew of new annoucements.

Naturally, we all have a series of ideas for application creation.  You can see Nate’s first attempt at CastingCouch on Facebook.   Finally, one of the great bonuses of AnyClip is  that Nate and I are sitting in Jerusalem as we write these posts.  Here, we have a really sharp, passionate team of developers and movie lovers and we will continue to add people here in Israel.  We also have a few needs in the United States which Nate detailed in his post.

We’ll keep you posted when we launch AnyClip.

Aaron

Funny Passover Schtick

This comes courtesy of Heeb Magazine which I really love.  Nice tribute to Woody Allen and his rhythms.  Still, at 5 minutes it shows how difficult it is to make really consistently good comedy.  Especially animation.  You have to be so crisp to be good.  Makes me appreciate Family Guy and South Park all the more.

Stunning Anecdotal Data from NYU Class

NYU Media Class:  All Facebook, No Myspace, Twitter?  sort of.

NYU Media Class: All Facebook, No Myspace, Twitter? sort of.

I had a great conversation at NYU today with 50 Media Studies undergrads.  Here are things we found out:

1.  Not one of them had been on Myspace in 2009.  Not one.  When I reminded them about Myspace Music a few hands went up

2.  All of them used Facebook in the same period

3.  Only 20%ish had a twitter account

4.  For the most part they did not know what an API was, but they all knew what apps were.

5.  None of them had heard of Tweetdeck

6.  All of them remembered Xanga, but none of them use it.

7.  35% of them had bought some music on Itunes.  66% admitted to pirating music.

Brands come and go.  Twitter is so rare.  But the decline of Myspace will probably happen faster than we realize.

Finally, they stayed 15 minutes after the allotted time on a Friday and laughed at The AaronCohens trailer 7 times out loud.  How does this movie not get financed?

Getting Ahead in Digital Media

Like most new CEOs at the beginning of a new assignment, I spend significant time evaluating my current team  and looking for ways to improve it.   At this particular moment in the economic cycle, I have been innundated with requests for informational interviews, resumes, and LinkedIn invitations.  Several years ago, people would demand a signing bonus when they joined Bolt and once somebody left for another job after arriving only two months earlier.

The market has changed.

But it will get better, and then worse, and then better.   Like the stock market itself, you can’t really time it.  So people whether they are 22, 32, or 42 need to really spend time thinking about themselves and what they want in life.  It sounds simple, and may even sound self-absorbed, but I really recommend it because it might help some of you start to see your career as a journey and not a paycheck.   It’s good to dream, but it’s just important to assess what it will take to get there.

Let’s specifically discuss the 20-something employee.  Some of you have little to no work experience and some of you have a couple years.  Either way, if companies are doing their job right you should not be paid very much.  Entry level people now are getting hired for less than 30k all over the industry and the broader media landscape of television, advertising etc.  Substantial Raises are hard to come by.   Yet, some of these very same people will be making 100k or more within the next few years.  Why will this happen?

In two  words ,hardcore commitment.   When you are in your 20s you generally don’t have children, aren’t married, and don’t have a ton of other commitments.  This means you can focus on your career and much more importantly the education that you can get to make yourself more valuable.  This is simple stuff, but the fact is some of you will choose to put in minimal time for a paycheck that finances your life as an artist or  your social life.  That’s totally cool, but don’t kid yourself.  You will not get ahead as a professional doing that.  If you want your career to move forward with velocity you need to be all in.  You need to be thinking about how to make your company better all the time.  You might even wake up in the middle of the night with a new idea.  That’s a good thing.  It show’s you’re all in.

Good entrepreneurs or Digital Media CEOs use simple litmus tests to evaluate employees.  Do they use the service that they are working for?  How about competitors?  I wonder if  Facebook has a culture of evaluating employees’ use of Facebook and others.    How many times a day does a Twitter employee twitter?  So make sure you use the web service you are desinging or coding.

And make sure you spend some of your hectic nightlife getting educated.  There are countless meetups where good people educate the general public on techniques from everything to ad sales to user interface design.  You could go to school for free with what’s out there.  Of course, it will mean you have to meet your friends a little later or go the gym in the morning.  If you want your career to grow you have to make choices.

Here’s a more controversial suggestion.  Sleep less.  Push yourself to do more. And catch up on the weekends.  If you sleep less you can have much more of “it all.”

Right now there are 500 people who want your job.  That’s not say they would be better, but it is to say the market is competitive.  But hiring is time consuming, unpredictable, and new people have a learning curve.  No managers want to manage personnel change,  but they also don’t want to lead people who don’t share their passion and commitment.

So if you want to be a star and get more responsibility and compensation, you have to work to become one.  You decide what’s important.  Your boss can’t make that decision for you.  Only you can.  But trust me, when I sit around with other executives, recuriters, investors or whoever — we talk about stars.  Nobody else even comes up.  Unless they need to go.

Speaking at TechAviv

Hey thanks for all the warm wishes on PopTok.  I appreciate it.  If you want to know what my first two weeks have been like and here me evolve my thinking in front of a pull no punches  New York/Israeli see if you can attend Yaron Samid’s TechAviv meetup tonight.